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Five-digit SMS Short Codes have proven to be a huge marketing success over the past few years thanks to their memorability and convenience.

SMS Short Codes have been widely used on print advertising, TV and radio advertising, on marketing promotional literature, on-pack marketing and on outdoor advertising.

In the UK Short Codes are common to all major UK mobile phone operators, i.e. one short code can be used cross network. SMS Short Codes have many uses including enabling consumers to:

Our Premium Rate services include:

  • Respond to a promotion or offer
  • Request more information to be sent to their mobile phone
  • Register interest for a promotion or event
  • Request a call-back
  • Receive a mobile coupon or discount voucher
  • Make a mobile SMS donation to charity
  • Register a vote or take part in a poll / survey
  • Receive a link to a mobile website

Typically the consumer sending an SMS to a Short Code pays a cost to send the SMS. However, now Free SMS is also available to help brands maximize their response to a campaign. This is the SMS equivalent of free phone. Sending the SMS to respond to any given offer is free to the end user and is paid for by the brand, thereby encouraging greater response.

SMS Short Codes have a number of advantages over traditional advertising and marketing methods:

  • SMS Short Codes are more memorable than long phone numbers and web sites
  • SMS Short Codes can be instantly responded to at point of sale or whilst mobile
  • SMS Short Codes can be responded to 24/7, when your call centre or retail outlet is closed
  • SMS Short Codes are convenient and easy for consumers to use
  • SMS and mobile is widely used by consumers with 88% of the UK adult population having access to a mobile phone
  • Campaigns using SMS Short Codes can be measured accurately and immediately
  • Campaigns using SMS Short Codes allow you to capture consumer data including the customer’s mobile number for future permission-based marketing campaigns

Short Codes can also be used for MMS, Voice and Video services – See Cross Network Short Codes